Idea Capture Tool

Business Profile

Idea Product
Customer
Strategy
Financing
Experience

1. I have a clear understanding of the problem my idea solves

a) What problem does your idea solve?

2. I know the specific role of the person that is most impacted by the problem my idea is addressing

a) What is the role of the person that is most impacted by the problem your idea solves?

b) What type of organization does this person work for?

3. What is your idea?

4. I have an understanding of how my idea will change the outcome of the person most impacted?

a) What outcome is being changed by the use of your idea?

b) How is that outcome currently measured by the person most impacted?

c) How does this outcome need to change for the person impacted?

d) How much does the outcome have to change by for the person impacted to do something different than what they are doing today?

5. I know the specific industry my idea will impact if implemented

a) In what industry would your idea be implemented?

1. I know who my potential customer is

a) Who is your ideal customer?

2. I have an understanding of my customer's ecosystem (i.e. the roles of the people who determines who will buy your product such as the decision-maker, end-user, etc.)

a) Describe the type of person who would decide to use your product.

b) Describe the type of person who would decide to buy your product.

c) Describe the type of person who would use product.

3. I know how the key players make decisions in the industry my idea will impact.

4. I know how information flows between the key players in the industry my idea will impact.

5. I know how money flows between the key players in the industry my idea will impact.

6. I have conducted discovery interviews with decision-makers, buyers, or end users in the industry my idea impacts.

a) How many customer interviews have you conducted?

b) What percentage of interviews were with decision makers?

c) What percentage of interviews were with buyers?

d) What percentage of interviews were with end users?

7. I have performed a market size evaluation for my idea?

a) What unit did you use to size your market?

b) What is the size of the total addressable market for your idea?

c) What is the size of the serviceable addressable market for your idea?

d) What is the size of the serviceable obtainable market for your idea?

e) What customers are a part of your serviceable obtainable market?

8. I have created a business model canvas for my idea.

a) I have assumptions for each are of the business model canvas

b) I have tested my business model assumptions in the market through discovery interviews

b1) How many assumptions have you tested?

b2) What percentage of assumptions have you been able to validate or invalidate?

1. Do you have a plan on how you will sell your product or solution?

a) What methods will you use to market or advertise to your customers?

b) How will you sell to your customer?

c) How do you plan on delivering your product to your customer?

d) How do you plan to support your customers after they have purchased your product?

2. Do you currently have paying customers?

a) How many paying customers do you have?

3. Do you know how much money you spend to get a paying customer?

a) How much does it cost for you to get a paying customer?

4. Do you have an estimate of how much money a customer will spend with you for the entire time that they will be your customer?

a) How much money a customer will spend with you for the entire time that they will be your customer?

5. Do you know who your competitors are?

a) In what industry is your main competitor?

b) Provide a list of your top 3 competitors or alternative solutions.

c) What makes you different from your competitors?

6. What goals do you have for your business in the next 18 months?

1. Have you started making money from sales of your idea or product?

a) How much revenue have you generated in the last year?

2. Have you raised any money outside of the sales from your business or idea?

a) How much money have you raised?

b) What type of money were you able to raise(loans, series, crowdfunding, etc)?

3. Do you have anyone giving you money to run your business/support your idea in exchange for a part of your business?

a) How many investors do you have?

b) What types of investors?

c) How much money has been invested?

d) What is the total percent of your company that has been given in exchange for the money invested in your idea?

4. Do you know the costs of running your business or supporting your idea?

a) How much money have you spent on your business in the past year?

5. Do you know what costs that stay the same no matter how much activity your business is doing?

a) What are some costs that stay the same no matter how much activity your business is doing?

b) What is the total numeric value of these (fixed) costs?

6. Do you know what costs that change in proportion to how much your company produces or sells?

a) What are costs that change in proportion to how much your company produces or sells?

b) What is the total numeric value of these (variable) costs?

7. Do you know how much debt you have accumulated in your business?

a) How much debt do you currently have in your business?

8. Do you have any items, goods, merchandise, and materials you use to sell your idea or product?

a) What is the monetary value of the items, goods, merchandise or materials you have?

9. Do you know what your net income (earnings) with interest, taxes, depreciation, and amortization added back is?

a) What is your net income (earnings) with interest, taxes, depreciation, and amortization added back?

10. What are your financial goals for the next 12 months?

11. Any other financial information we need to be aware of?

1. Do you have experience in the industry that your idea will impact?

a) How many years of experience do you have?

b) What is the nature of your experience in this area?

c) On a scale from 1-10, How confident are you in running your business or developing your idea? (1 - Not confident, 10 - Very confident)

2. Have you launched any other ideas or startups before?

a) How many previous ideas or startups have you launched before?

b) Have any of your previous ideas or startups been acquired before?

3. Have you received any offers for your idea or business to be acquired by another individual or business?

a) How many offers have you received?

b) What is the highest offer you have received for your current idea/startup?

4. Does your business or idea have any patented technologies or processes associated with it?

a) Have you filed for a patent on the technology or process?

b) Have you received a provisional or full patent?

5. Does the business have any employees?

a) How many employees do you have?

b) Are your employees divided into different teams or groups?

c) What are the different teams or groups?

d) Is the team paid?

e) How is the team paid?

6. Does the business operate out of more than one location?

a) How many operating sites/offices are there?

b) Where are your operating sites or offices located?

7. Does your company or firm have standard operating rules/procedures?

8. Do you have legal representation or a lawyer on your team?

9. Do you have someone doing the taxes or accounting for the business?

10. Do you have a board or formal advisors?

a) What is the professional experience or background of your advisor(s)?

b) Are there any agreements between you and the board/formal advisors?

c) Please describe the types of agreement you have with your board members.

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